Include Pinterest advertising in the customer journey alongside your other channels, such as Google, Facebook, Instagram, Twitter, LinkedIn, and Salesforce DMP. Pinterest is one of the major photo-sharing social media sites where users find new ideas and has a strong base in B2C advertising. Use Marketing Cloud, Sales Cloud, and Pardot data to make Pinterest advertising more effective.
Where: This change applies to all Advertising Studio users in Marketing Cloud.
How: When you create an audience in Advertising Studio, select Pinterest as your destination. Include the name, advertising account, and data extension.
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